2023 | Professional

MUSE Design Awards Gold Winner

Aurora series elevator

Entrant Company

Otis Technology Development(Shanghai) Co.,Ltd.

Category

Product Design - Other Product Design

Client's Name

Otis Electric Elevator Co. Ltd.

Country / Region

China

OTIS Aurora series features a unique Magic Mirror smart touchscreen system and customizable decor themes, which can engage users' multiple senses during riding.The cabin is available in various decor themes, with modular decor as its basis. It thus can match diverse building decors and offer users personalized riding experience. The highlight of the cabin design is the linear smart light extending from the walls to the ceiling, which injects a dynamic vibe into the whole space through its sleek and coherent visual effect. The elevator therefore will no longer unsettle users with the confined space and cold image, contributing to the next level of riding experience, fairly roomy and comfortable. Moreover, the brightness and color temperature of the smart light allow for stepless adjustment, along with various custom preset scenes available. Its lighting modes will change automatically over time or according to the presets (e.g. changing dynamically with the elevator speed) for richer emotional enjoyment and higher interactivity.The one-piece mirror in the middle of the back wall makes the cabin look roomier and brighter. The touchscreen technology applied on the mirror, in combination with the smart elevator system, elevates users' operation experience to the next level, quite unique and futuristic. The touchscreen can display real-time updates (e.g. the time, floor and outside temperature), and allow users to tailor the content as needed. The elevator loaded with such a functional touchscreen can serve the smart ecological chains of different buildings with improved convenience and intelligence.To adapt to the post-epidemic era highly demanding for hygiene and safety, the cabin walls are made of antibacterial stainless steel to effectively inhibit bacteria on the surface.

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