2020 | Professional

MUSE Design Awards Silver Winner

Ranger / Eau de Toilette

Entrant Company

Sol Benito

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Emper

Country / Region

India

RANGER / Eau de Toilette

Description: An appropriate expression for the man who loves outdoors as much as he enjoys indoors, this product concept was chalked out from the creative agenda of ‘man is the product of the Earth’ where we took another element – the wood – that is symbolic alter ego of the Man. A heady mix of burly ruggedness with soothing charm, this wooden look gives the whole product-packaging unit a muscular appeal while adding a shade of mystery to it.



The brief underlined the need to create a sturdy yet suave product concept that expresses earthiness, elegance and enigma.



Taking the strong metaphor of a heavy wood log and combining it with the smooth tactile experience through a very selective material, we transformed the product into a sensory delight. The challenge was to cater to mainly GCC market where – as a natural fact – there is not much jungle available. So we used color, texture, printing technique etc to come up with a product that not only delivers a stunning visual but also a tangible experience of product’s USP.



Anatomy of the product:

Cap: ABS with shiny silver galvanizing

Cap top: Hydro printed Burl Oak Wood texture

Bottle: Brown leather PU fitted on bottle

RANGER PACK: Brown natural texture pack with embossed branding

Credits

Founder, Designer/ Sol Benito
Vishal Vora
More Silver Winners
Interior
2020
MUSE Design Awards - Refreshing in Grace

Entrant Company

SHUO PIN INTERIOR DESIGN

Category

Interior Design - Residential

Transportation
2020
MUSE Design Awards - MISTRESS

Entrant Company

IMPROBABILITY IMPLIED LLC

Category

Transportation Design - Other Transportation Design

Packaging
2020
MUSE Design Awards - Série Ímpar Sercialinho 2017

Entrant Company

Omdesign

Category

Packaging Design - Wine, Beer & Liquor

Lighting
2020
MUSE Design Awards - Imperial Harvest

Entrant Company

MAW desain

Category

Lighting Design - Retail & Commercial (Interior Lighting)