India   |  2020

MUSE Design Awards Silver Winner

Ranger / Eau de Toilette

Entrant Company

Sol Benito

Category

Packaging Design

Client's Name

Emper

Sub-Category

Cosmetics & Fragrance

RANGER / Eau de Toilette Description: An appropriate expression for the man who loves outdoors as much as he enjoys indoors, this product concept was chalked out from the creative agenda of ‘man is the product of the Earth’ where we took another element – the wood – that is symbolic alter ego of the Man. A heady mix of burly ruggedness with soothing charm, this wooden look gives the whole product-packaging unit a muscular appeal while adding a shade of mystery to it. The brief underlined the need to create a sturdy yet suave product concept that expresses earthiness, elegance and enigma. Taking the strong metaphor of a heavy wood log and combining it with the smooth tactile experience through a very selective material, we transformed the product into a sensory delight. The challenge was to cater to mainly GCC market where – as a natural fact – there is not much jungle available. So we used color, texture, printing technique etc to come up with a product that not only delivers a stunning visual but also a tangible experience of product’s USP. Anatomy of the product: Cap: ABS with shiny silver galvanizing Cap top: Hydro printed Burl Oak Wood texture Bottle: Brown leather PU fitted on bottle RANGER PACK: Brown natural texture pack with embossed branding

Credits

Founder, Designer/ Sol Benito
Vishal Vora
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