2023 | Professional

MUSE Design Awards Silver Winner

Wonda Instant Coffee

Entrant Company

Rhythm Visual Communication

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Etika Sdn Bhd

Country / Region

Malaysia

We’re proud that we’re the successful creative team who helps our client, Etika to develop Wonda Gold & Wonda Premium packaging labels design.



PROJECT BACKGROUND

Wonda is a very well-known coffee brand from Japan. This WONDA GOLD & WONDA PREMIUM is the brand’s first instant coffee ever launched to the world. Therefore this is the highlighted project for the brand, hence extremely tough processes and consumer research are taking place to help the client to ensure they are heading in the right direction. And to be prepared to beat head-to-head with the coffee market leader, Nescafe.



THE CHALLENGES

According to our client, this project was started many years ago and the launch keeps delaying because all the previously developed designs could not pass through consumer research. In the year 2019, “Rhythm Visual Communication” is invited to carry out the design process all over again. The client never share with us any of the previously developed designs. Everything started fresh with our design team. 



THE PROCESSES, AND ACHIEVEMENTS

Developing packaging design for a product with a pool of competitors is never easy. Extensive creative research both online and offline has been done. A total of 15 different concepts had developed and presented. Total of 17 rounds of design revision. A total of 254 visuals had developed to evaluate. Maintaining the original brand identity, injecting the brand new concept into the product, ensuring eye-catchiness on the shelf, iconic & memorable, meeting the consumer insight and client’s marketing objective. WONDA GOLD & WONDA PREMIUM design achieves it all. The final result was highly successful and the client is extremely happy about it. 



PRODUCT & DESIGN CONCEPT

WONDA GOLD

Coffee Master Secret Blend of Two Single Origins, Richer & Smoother Taste. A coffee master who immensely crafted his coffee concoction to get the best blend ever in his 30 years of experience. 



WONDA PREMIUM

High quality, Single Origin, Fresh Ground, Smooth & Balance Taste. A fresh coffee bean transforming into powder to connote freshness, from ‘real’ ground coffee that gives great taste & aroma.

Credits

Creative Head
Pong CK
Account Manager
Sean Liew
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