2023 | Professional

MUSE Design Awards Silver Winner

Winona Red Cross Bottle

Entrant Company

Yunnan Botanee Bio-Technology Group Co.,Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

This is a packaging design for a functional skin care brand that focuses on sensitive skin. The red cross shape and color matching on a white background enhances the brand recognition with vivid and impressive image. Its design perfectly fits with the brand’s skin care concept with exquisite structure, and easy operation, which is harmonious and unified, bringing users a caring, high-quality new skin care experience.

The product adopts a double-layer bottle wall. The ultra-thick metal cover combines with plastic parts to block visible light, which can effectively avoid light and lock freshness with better stability. The design of the double wall bottle not only improves the safety of the product, but also enhances its overall high-end sense.

The bottle is matched according to the brand’s color matching standards, which is in line with the modern minimalist aesthetics. A large area of white embellished with red makes the overall appearance simple, elegant and extraordinary. And the red cross shape highlights the brand image and greatly enhances the brand recognition.

The product adopts the rotary design of automatic suction with exquisite structure that can be synchronously opened and sucked. The rotary opening and closing also have positioning bayonet, which conforms to the ergonomic design to provide users with a good support force point and a comfortable grip when using the product. At the same time, this kind of positive feedback with a sense of ritual greatly can greatly improve the user’s favorability.

The product adopts a customized high-permeability plastic dropper, which can be accurately quantified. Compared with glass, it can avoid crystal and powder residues to save cleaning costs, ensuring safety and hygiene. Moreover, the metal external spring is used without touching the inner material, thus avoiding the migration and pollution of heavy metals. The product packaging is environmentally friendly and can be recycled with no peculiar smell, meeting the requirements of sustainable development.

Credits

BTN Packaging R&D and Design Team
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