2023 | Professional

MUSE Design Awards Gold Winner

Wheat Tao Liquor

Entrant Company

Shenzhen Harmony Packaging Design Co. LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Fan Yang, Chunlei Deng

Country / Region

China

This is a liquor packaging specially designed for liquor lovers and collectors. The design inspiration comes from the wheat waves of agricultural civilization and the Tao of natural rules. The whole is based on the heritage of Chinese traditional culture and integrates modern, simple and direct design concepts, which improves the brand’s memory and recognition for Wheat Tao Liquor, and brings users a unique experience and cultural enjoyment.

The originality of this packaging comes from the Chinese civilization with rolling wheat waves. Wheat, the grain, is of primary importance to the people, and is a symbol of hope as the cornerstone of civilization development. Tao, the law of nature, is the universal law followed by all things in the universe, as the foundation of the creation of all things. “Mai Tao Liquor” combines the two, and engraves the bronzing dragon and phoenix pattern on the bottle, vividly interpreting the “Chinese spiritual totem”, in a domineering and magnificent style. The generous and luxurious variety of color options can also meet the needs of different users.

The concept of minimalist design is adopted in the whole packaging to follow the design principle of less is more. The appearance is very beautiful in sequence, and conforms to ergonomic design, which brings users a smooth and comfortable grip. In addition, this unique elliptical design can also offer anti-slip effect, bringing users a convenient and comfortable drinking experience.

This package can provide one code for each bottle inside and outside to ensure accurate data correspondence. Consumers can use the smart QR code to give feedback, customize exclusive content, and create private customized packaging. It also supports interactive functions such as order and repurchase. In addition, a product traceability sales system is implanted on the packaging. Consumers can scan the QR code to understand product information and improve the use experience.

The integrated design of this packaging not only reduces production costs, improves production efficiency, but also is non-toxic, odorless, environmentally friendly and recyclable, which greatly reduces the pressure on the natural environment and meets the requirements of modern aesthetic design.

Credits

Shenzhen Harmony Packaging Design Co. LTD
Fan Yang
Shenzhen Harmony Packaging Design Co. LTD
Chunlei Deng
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