2023 | Professional

MUSE Design Awards Silver Winner

Tang Hua Liquor

Entrant Company

Shenzhen Harmony Packaging Design Co. LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Fan Yang, Chunlei Deng

Country / Region

China

Tanghua liquor packaging is a liquor packaging designed for business gifts or personal collections. Its design inspiration comes from traditional Chinese culture. In the name of "Tanghua", it pays tribute to the Tang Dynasty and inherits the traditional "slow" craftsmanship of Moutai brewing. The packaging has a wide range of applications and a high degree of adaptation in a unique shape with environmentally friendly materials. It is thereby an excellent choice for business talks and friend gatherings.

In the name of "Tang Hua", the packaging pays tribute to the prosperous, open and confident Tang Dynasty. The color matching is high-end, noble and connotative, and the pictures and texts are full of the charm of the times, reflecting the cultural positioning of the packaging. In addition, it inherits the traditional "slow" craft brewing of Moutai, which can taste the sauce flavor that transcends time and space, creating a distinguished cultural enjoyment, and bringing users an unparalleled wine-tasting experience.

The appearance design of the bottle applies the modern minimalist design concept. It is very beautiful in sequence, and conforms to ergonomic design, which brings users a smooth and comfortable grip. Its appearance also combines with the traditional Chinese design concept of "round sky and square earth". The round sky symbolizes movement and the square earth symbolizes stillness. The combination of the two is the balance of yin and yang, and the complementarity of dynamic and static. This philosophical thought of ancient China makes the overall atmosphere generous and luxurious, and also lowers the center of gravity of the bottle to create excellent stability, thus leaving a dignified impression full of sincerity on users.

The integrated bottle and rectangular box of this packaging not only reduce production costs, improve production efficiency, but also are non-toxic, odorless, environmentally friendly and recyclable, which greatly reduce the pressure on the natural environment and meet the requirements of modern aesthetic design. Moreover, the product can be flexibly replaced with labels to reduce the inventory of finished products and thus reduce waste, which is in line with the green concept of sustainable development.

Credits

Shenzhen Harmony Packaging Design Co. LTD
Fan Yang
Shenzhen Harmony Packaging Design Co. LTD
Chunlei Deng
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