2023 | Professional

MUSE Design Awards Silver Winner

Cangnan Dragon Boat Festival Carnival

Entrant Company

Zhejiang YiLuBa Brand Planning Co., Ltd

Category

Conceptual Design - Exhibition & Events

Client's Name

Country / Region

China

Event name: Cangnan Dragon Boat Festival Carnival

Event purpose: By inheriting and carrying forward the excellent traditional culture of Cangnan, we will highlight the characteristics of Cangnan folk culture, promote the inheritance and innovation of folk culture, promote the deep integration of traditional cultural resources with various economic and social fields, promote the upgrading of Cangnan's night-light economy, stimulate the consumption potential of the masses, and promote Cangnan's economy is developing steadily.

Combining traditional culture with modernization: It comprehensively displays the good traditions, folk customs and cultural connotations of the Cangnan Dragon Boat Festival, and uses modern technology to create an immersive Dragon Boat Festival cultural experience for participants.

Folk culture exhibition: An exhibition area is set up to display Cangnan’s traditional handicrafts, folk performances, festival ornaments, etc., allowing participants to gain an in-depth understanding of Cangnan’s traditional culture.

Interactive experience activities: The carefully designed traditional culture experience area allows participants to personally experience traditional handicrafts such as weaving straw ropes and making rice dumplings, enhancing their intimate experience of traditional culture.

Folk performances and traditional games: Arrange various performances, such as dragon and lion dance, stilt walking, sedan chair and other traditional performances, and also organize traditional game activities to bring participants closer to traditional culture.

Local food tasting: Local famous chefs are specially invited to prepare authentic specialties on site, allowing participants to feel the unique charm of Cangnan during the tasting process.

Glow-in-the-dark art show: Taking advantage of the unique atmosphere at night, a luminous art performance is held to showcase the new look of traditional culture under modern technology.

Credits

Zeng Xiang
Chen Zhaoyi
Xie Duo
Chen Haixiang
Yang Mingwen
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