2023 | Professional

MUSE Design Awards Silver Winner

Wisdom Shede · Good Luck Packaging Design

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shede Spirits Co. Ltd.

Country / Region

China

In Chinese traditional culture, "happiness, wealth and prosperity" is a symbol of good luck, representing people's longing for a better life. As a brand new product for the banquet market, Wisdom Shede · Lucky Lucky Lucky Lucky Money has incorporated the "Fortune, Longevity, Happiness and Wealth" culture of the old temple brand into the product concept, and is vividly presented by relying on artistic design. The bottle body is surrounded by gold figures like badges, elaborately depicting various auspicious elements such as magpies, elks, longevity peaches, gold coins, etc., to express the beautiful long cherished wish of the "Five Games Culture". At the same time, the blessing words of "bless you good luck" are engraved in the form of gold bars. The classic Chinese red festive bottle body design is decorated with golden patterns of "Fu, Lu, Shou, Xi, Cai" to highlight the Chinese dignity and auspicious celebration and add happiness and jubilee to the good fortune moment.

Wisdom Shed · Good Luck blessing fund is also integrated with Shed's wisdom core and the "good luck culture" of the old temple, which are intertwined and resonated. With wine as the medium, it conveys the good wish of "sharing your happiness and good luck, and going to the beautiful place together" at important moments of life.

Credits

Original designer
Wu yao
Graphic designer
Zheng ziyang
Graphic designer
Zhang yuchen
Graphic designer
Shi huafeng
Graphic designer
Tan zhen
3D designer
Liao hao
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