2023 | Professional

MUSE Design Awards Silver Winner

Fu Ning Detong rice wine packaging

Entrant Company

Beijing institute of graphic communication

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Beijing institute of graphic communication

Country / Region

China

This is a rice wine package that breaks from basic forms such as jar, pot, and bottle by employing a different visual language to illustrate the connotations of wine, people, and rituals. The bottle is in the shape of a grain of rice, full of roundness and delicacy, and it shows an ancient person who is saluting if it is equipped with a bottle cap. This packaging is representative of oriental etiquette, as well as the connotation of oriental aesthetics and oriental wine culture. The packaging is inspired by the primary raw material of rice wine: rice. Incorporating the traditional Chinese poetry and wine culture and courtesy, it is just like the oriental poetry of "enjoying the fresh wine, which is boiling above the stove." This package is a perfect interpretation of ancient Chinese poetry and wine courtesies.

Credits

Beijing institute of graphic communication
Liao Dazhi
Beijing institute of graphic communication
Wang Jingyuan
Beijing institute of graphic communication
Sun Jiayang
Beijing institute of graphic communication
Chi Yansong
Beijing institute of graphic communication
Chen Wanfeng
Beijing institute of graphic communication
Zhu Ziyan
Beijing institute of graphic communication
Ding Nan
More Silver Winners
Interior
2023
MUSE Design Awards Winner - LusterLand

Entrant Company

With Heart interior design studio

Category

Interior Design - Living Spaces

Packaging
2023
MUSE Design Awards Winner - Byhealth「Nutrition Pro+」packaging series

Entrant Company

HongKong By Hong Company Limited

Category

Packaging Design - Health & Wellness

Interior
2023
MUSE Design Awards Winner - The World of Teeth

Entrant Company

Maughan Interior Design (Shanghai) Co., LTD

Category

Interior Design - Office 

Packaging
2023
MUSE Design Awards Winner - Rice Wine

Entrant Company

Shenzhen Nine Stars Printing

Category

Packaging Design - Wine, Beer & Liquor