2023 | Professional

MUSE Design Awards Silver Winner

Six color turntable series

Entrant

KK Group

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Country / Region

China

Introduction: The six-color lipstick series was born in 2020, targeting at young female consumers aged 15-28. Project background: In the market, the lipstick series with high appearance level and multiple colors at a lower price are favored by female consumers. Design idea: First of all, I want to express the visual feeling of the turntable. A complete hexagonal turntable can be formed with 6 equal triangles. Bright and beautiful color, gold stamping pattern and small lipstick tube body gold echo. Use colorful colors to express the brand's youth, appearance level. Innovative highlights: In terms of shape, the triangular structure is all artificially packaged, achieving the pursuit of the ultimate exquisite sense of makeup products. Inside the white triangle paper card, the middle hole fixed lipstick, safe and pollution-free.

Credits

调色师包装设计组
KK GROUP
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