2023 | Professional

MUSE Design Awards Gold Winner

Liang Bai Kai· 12 Earthy Branches

Entrant Company

Shenzhen Tigerpan Design Co., Ltd.

Category

Packaging Design - Limited Edition

Client's Name

Jinmailang Beverage Co., LTD

Country / Region

China

A combination of art and culture into water. It’s believed that Chinese is the only ethnic group that drinks cool boiled water. It is a unique institutionalized custom for generations. To Chinese, drinking boiled water is sort of cultural heritage and part of domestic life, the elder showing caring through encouraging the younger drink “hygiene boiled water”. To put it more briefly, boiled water is vital part to Chinese daily life, which was portrayed perfectly by a treasury Song-Dynasty painting named Riverside Scene at Qingming Festival about a thousand years ago. So the design expresses more of the lifestyle than of the function of the water. The highly transparent glass bottle is embossed with a recreating of the artwork. Combined with a traditional Chinese layout, the bottle is modernizing the art into our daily life. 12 bottles stand for 12 earthly branches and 12 themes of the paintings are shown on each, which line up to form a long scroll. As the bottles are customized for high-end meetings and events alike, they communicate culture and leave a premium impression. After use, it can also function as an artwork or for storage use.


Credits

Chief Designer
Tiger Pan
Assistant Designer
Fan Xianguo
Assistant Designer
Lang Xiaolei
Assistant Designer
Xia Xuedan
Technical Support
Xie Zhangkun
3D Renderer
Wu Juanjuan
Video Editing
Ma Chao
Project management
You Hua
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