2023 | Professional

MUSE Design Awards Silver Winner

Flying Fish Power Bank Pack Series

Entrant Company

Stora Enso China Packaging

Category

Packaging Design - Electronics

Client's Name

Pasteur Electric

Country / Region

China

This design related to a series of power bank packs and their overall design style are minimalism & original ecology.

The major structure of the package is carton board pull-out box + hollow out window on the front panel which can realize easy assembly and competitive cost.

Regarding the unboxing experience, during the process of drawer pulling out, the color printed connecting folding paper between the outer box and the drawer can be gradually displayed and occupy the whole window, so as to subtly simulate the battery charging process effect, showing the process of gradually full of electricity, adding interestingness, and more highly matching with the product function as well.

In order to echo the environmental protection themes of our times, we utilize high strength single side white kraft paper as the only structure material, so as to avoid PP lamination technology on similar packages and achieve the goal of “ZERO PLASTIC”. In the meantime, we creatively utilize the brown reverse side of the kraft paper as the outside surface and white side be the inner surface, so that the unique texture and appearance of the kraft paper can be fully displayed, and the paper white side can guarantee the inner details tidy and bright. Regarding the graphic design, we choose the outer contour of the power bank as the major element, collocate with gradient printed battery widget, and the requisite concise product descriptions can fully demonstrate the excellent and unrivaled brand image, manifest the technological attributes of the product, and bring differentiated brand concept to the end-consumers.

Credits

Innovation & Design Director
Dick To
Senior Design Manager
Jinglun Cui
Product Design Manager
Peng Bi
Graphic Design Manager
Hong Zheng
Product Design
Cheng Yang
Graphic Design
Yueying Chen
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