2023 | Professional

MUSE Design Awards Platinum Winner

HONOR TAIYUAN LIFE STORE

Entrant Company

HONOR

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Country / Region

China

Honor Taiyuan Life Store is Honor's first technology experience store combining local culture with technological elements for the consumers to understand Honor brand and experience Honor's smart lifestyle.

The facade of the store adheres to the design concept of "one city, one store", which not only extent the architectural features of the ancient Bell Tower Street, but also retains western classical construction with tall doors and windows. Apply modern lighting design techniques to highlight architectural elements like cornices, walls, bucket arches and other traditional elements in Ming and Qing dynasties. By combining the historical culture with modern technology, Honor has offered an exceptional and unique new retail experience to every customer who passed through the main door.

To support and enhance the idea of new retail experience combining with ancient culture and new technology, Honor design team has offered a new store image to enhance the overall store experience and highlight our products with minimum interruption. All the building structural elements were well hidden behind the reflective stainless-steel surface and modular wall system combined warmer wall color. Ceiling design, along with light fixtures, were all designed by the same concept. An elegant wood surface display table offered a strong stage effect for our products. As the result, customers will focus on the products with feeling of surrounded by modern technology with backdrop of solid ancient cultural base. The same idea extended to the second floor. We combined the customer service center with scenario experience for the first time with art gallery and cultural hall. This interior design program perfectly matching the city planning concept of Bell Tower Street "carrying forward the historical context and reflecting the style of the times".

Therefore, this is the first retail space with scenario experience combining local culture and technology, and delivers more possibilities to consumers in education, sharing, social interaction and life, so that they can enjoy themselves in the store.

Credits

HONOR
Yang Ming
HONOR
Li Shaoqing
HONOR
Zhong Zhaolin
HONOR
Ma Di
Gensler
Micheal
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