2023 | Professional

MUSE Design Awards Gold Winner

JXB Probiotics - The moon and sixpence

Entrant Company

Shenzhen Tigerpan Design Co., Ltd.

Category

Packaging Design - Health & Wellness

Client's Name

Guantong Xinchuang Technology (Shanghai) Co., Ltd.

Country / Region

China

In China, the market of probiotics is going through a period of chaotic but rapid development and packages are out of order and off standard, which also reflects a low recognition of consumers. Inspired by a noted remark on the Moon and Sixpence’s that all over the place were sixpences, but he looked up and only saw the moon, a little spaceman looking upon the starry sky carries out the responsibility to guard people’s body. The reused pulp material is used to make the outer pack and the smallest single units can be reused. Through the guardian shape, a caring personality of the brand is shaped and a sense of scientific expertise is fully conveyed.

Credits

Chief Design
Tiger Pan
Design
Wang Yahui
Image Editing
Ma Chao
Structure Engineering
Xie Zhangkun
Project Management
Peng Lei
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