BURTON IN99 Chengdu flagship store

The core of this design is inspired by nature, narrating the theme of “snow” and “a sustainable future”, and striving to shape BURTON Chengdu flagship store into a carrier of “One city-Two world”. The design shall meet both retail need and space itself, meanwhile strengthening the visitors’ shopping experience and unique memory therefore establish a stronger relationship between the brand and customers, and pass the BURTON’ s brand spirit: passion and sustainability.

The streetside entrance is designed as an eye-catching point. Elements of snowboarding are translated into materials and imagery for the viewers to read. BURTON’ s brand message “PEOPLE, PLANET, SPORTS” is conveyed through the texture.Snowboarding gradually becomes popular while also causing environmental issues. In this case, uses of wasted construction materials from the last merchant and damaged gears supplied by BURTON. By decomposing, mixing and reusing, eventually turn out to be the façade. Meanwhile our team is committed to building a unique brand memory and landmark building in Chengdu.

Since Jake Burton, the founder of BURTON and the promoter of snowboarding, made snowboards in his workshop, team recreates his workshop by combining Chinese traditional mortise-tenon structure with modern industrial material. Wood and metal build the skeleton of workshop, implying interactions between nature and industry, tradition and innovation, as well as past and future. These materials turn to present visual conflict while also strengthening visitors’ unique memory and fulfill their shopping experience.

Circular track lighting, symbolizing cable car track, also directed to our traffic flow. As to props, various volume of metal is utilized to match with BURTON’ s brand color: Jake Blue, which is arranged to highlight brand identity. In IN99 we set mannequins to give customers immersive feelings, while enhancing traffic flow by providing a insgrammable spot where lights and cameras are settled for more interactions.

It is people’s love and passion for snowboarding bring their footsteps to nature, and finally return to the topic of nature and people themselves. We hope to shape BURTON IN99 into a place in which nature is translated, space is fluid, and people are relaxed.