2023 | Professional

MUSE Design Awards Silver Winner

XIGE - the Rabbit Year

Entrant Company

Shenzhen Excel Brand Design ConsuItant CO. , Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

The round Jade Rabbit, combined with the local plants and flowers in Ningxia, is used to create a beautiful picture of greeting the spring and receiving blessings, symbolizing the full blessing and beautiful flowers in the new year; The inspiration of the Jade Rabbit wearing peonies comes from the Painting of Beautiful Women with Hairpins of the Tang Dynasty, which is intended to blend into the oriental aesthetic sentiment and show the unique charm of a big country.

以圆润的玉兔,结合宁夏当地植物花卉,营造迎春纳福的美好图景,象征在新的一年福气满满,锦绣花开;玉兔头戴牡丹的灵感来自唐朝《簪花仕女图》,意在融入东方美学情调,展现大国独特魅力。

Credits

Shenzhen Excel Brand Design ConsuItant CO. , Ltd.
Kuanfu Wu
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