2023 | Professional

MUSE Design Awards Silver Winner

Year of Rabbit Calendar

Entrant Company

Guangdong Voion Eco Packaging Industrial Co., Ltd.

Category

Product Design - Sustainable Living / Environmental Preservation

Client's Name

Year of Rabbit Calendar

Country / Region

China

The Chinese New Year (Year of Rabbit) is coming! Rabbit in Chinese character pronounced “TO”, we use this homophony to express our wishes:” Happy New Year To You”. The abstract painted design on the sleeve paired with the script font adds an element of unexpectedness.

We join the rabbit with the sleeve, through this V-shaped cutting, we can easily take out the product which make the balance between the function and aesthetic.

When the consumer received this Calendar, they can easily turn it into a 3D Rabbit which is very different from the calendar market.

In graphic design, the combination of bright orange and gray enhances the visual color impact. The rabbit running highlights the sense of time, the stereo effect of the head is further enhanced by the color form light to deep.

We live in an era of identity overload, standing out is more arduous than ever. We consciously reject category conventions. Our vision is seducing you into taking unimaginable leaps by reframe the product.

Credits

Designer
Huiqiang Yang
Designer
Dufen Su
Designer
Jingbin Wen
Designer
Feng Lin
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