2023 | Professional

MUSE Design Awards Silver Winner

FURRY WONDER FREEZE-DRIED RAW PET FOOD

Entrant Company

PET WONDER US LIMITED

Category

Packaging Design - Animals & Pets

Client's Name

Country / Region

United States

Returning to nature and living freely is an animal’s as well as a human’s innate longing and a call from the spirit and soul. “Furry Wonder” is inspired by nature, and it’s the choice of ingredients, offering the finest nourishment, which aims to mirror our pets’ natural prey in the wild.

Cat recipes are presented with brighter colors than dog’s as a result of the designers’ consideration of cats’ fickle nature. From the tranquillity of the valleys, to the spectacular underwater world, the designers have built a multitude of ecological scenes. This is intended to create the perception that the product ingredients come straight from nature, and by creatively incorporating creatures into each illustration, helps to convey the playful and vivacious character of our pets.

Creative elements such as the sunshine streaming through clouds, lush grass in the foreground with ladybugs playing along with a variety of life blossoming, help to show the marvel of nature unfolding within the graphics of our orange hue packaging, which is associated with sunshine and light. In a similar vein, we hope that the nutritional nourishment will enable our pets to flourish. The scene in “Sensitive Digestion” has transferred to the shores of a forest lake filled with playful squirrels, ferns, and trees. Our packaging takes on a green hue this time, which is believed to be a color associated with healing, and symbolizes life, freshness, and renewal. In Japan, it’s claimed that the “forest bath” has healing powers, and we wanted to illustrate the purpose of the recipe, which is to protect cats’ digestive wellness and reduce the possibility of food allergies. Our “Skin&Coat Vitalize” recipe shows an amazing undersea kingdom, full of life, imagination, and wonder waiting to be explored. The use of deep royal blue along with the magnificent fish, colorful corals sends a clear message that this product is a delicious feast from the deep. The name of the “Immune Boost” recipe speaks for itself. The pink package and the sky background (as pigeons are a major ingredient) highlight how delicately we care for the welfare of pets.

Credits

Designer
Xia WANG
Designer
Chen GAO
Designer
Xuan ZHANG
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