2023 | Professional

MUSE Design Awards Silver Winner

MASTER SHEEP LACTOBACILLUSSHEEP MILK POWDER SERIES

Entrant Company

Shanghai Guoen Taiping Health Technology Co., LTD

Category

Packaging Design - Health & Wellness

Client's Name

Shanghai Guoen Taiping Health Technology Co., LTD

Country / Region

China

This is a series of sheep milk powders designed for five different applications. The packaging design continues the product characteristics and creates the exclusive IP of this series of milk powder in the image of a lamb, which is vivid and lovely, and intuitively expresses the production source of the product. According to the product positioning of different styles, the image of Lamb IP also has corresponding changes and is integrated with color philosophy. While the composition effect is richer, it shows the product characteristics to users with the first visual impact, so that users can distinguish and select the most appropriate milk powder. The soft and warm color matching with lovely and vivid patterns gives the appearance a more unique design aesthetics, allowing users to enjoy the delicious food while achieving a pleasing look.

Credits

Xu Hongchao
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