2023 | Professional

MUSE Design Awards Platinum Winner

REBIRTH

Entrant Company

Hebei Puteng Culture Media Co., Ltd

Category

Interior Design - Installation

Client's Name

Hebei Puteng Culture Media Co., Ltd

Country / Region

China

This project is an immersive commercial art space with the theme of “REBIRTH”. Centering on the theme of “the meaning of the rebirth”, it relates that an AI girl who recreates our home earth by memory extraction and remodeling in the future, through scene-based visual communication, advanced production techniques, and outstanding mechanical technology. It aims to bring an unusual journey to welcome rebirth, reflect on the value of life and fashion, and show the infinite possibilities of the future and the attitude of continuous exploration and innovation in life.

The interior is divided into three parts by the route of travel: the last “earthling”, the memory of the earth, and the creation of creation.

The design team takes art and story as the storyline of all scenes in the overall layout. Different areas are built according to symbolic images and scenes to show the blending and confliction of the past, modern, and future civilizations, the process of reshaping the future by memory, and the scene after the rebirth of the earth. Also, as a new business developed by the integration of business and art, the shaping of the scene fits the commercial properties of the space. This enhances the added value for the commercial body and brand stores helps to establish deeper links with consumer groups, and is also an innovation and exploration of the business model.

It's worth mentioning that the project replicates the biological features in real life with entity special effects technology to fully replicate the shape and characteristics of real creatures. It recreates the art based on the scenes and themes and achieves the overall effect of lifelike, combined with the built-in mechanical structure and control system.

Also, the 3D modeling, shape sculpture, mold production, painting and coloring, and hair technique take into account durability, helping the complete presentation of the bionic action. Therefore, this project is not only a conceptual breakthrough, but also an attempt and innovation of a new commercial space form and a new space construction method.

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