F1+PPP Stick Pack

This protein nutrition milk shake pack of Herbalife designed for Gen Z users, with a variety of flavors, aims to provide users with a nutritional supplement for a balanced daily diet. Takeing fun texts and graphics as the core of package design, the contrast between the white background and the text, and the ingenious combination of elements such as “mango” and “red bean” with the content of text, emphasize different flavors and adds interest using a harmonic pun, expressing a subtle sense of humor and expanding the depth of text. The designed statement aims to match the busy, funny status and personality of Gen Z young users who have an iron fist in a velvet glove, promote emotional resonance between consumers and the brand, and increase the recognition of culture and willingness to share products. The selection of vibrant fonts, combined with food patterns and font strokes, visually presents the taste of product and enhances its sense of cuteness and innocence. Color choices that match the taste, such as red with red bean flavor and yellow with mango flavor, provide clear and convenient taste guidelines. Furthermore, the outer packaging is made of renewable, uncoated lightweight cardboard with no plastic components, reflecting the concept of environmental protection and the brand’s sense of social responsibility.