ABC Bank Rural Edition / UX Design

ABC Bank Rural Edition is a convenient financial service app that supports one-click switching between different versions. The rural edition focuses on serving rural consumers in county regions and adapts to users' needs and usage patterns with the idea of simplicity, convenience, and extensive features. Choose the features that rural consumers in the county area use the most frequently, streamline the relevant operation process, make the user operation stages simpler, and completely integrate the convenience design while satisfying the various financial needs of customers. This platform has currently succeeded in gaining widespread promotion and popularity. The total number of ABC Bank's active monthly clients has surpassed 170 million, reflecting the realization of the development of life quality and the genuine pursuit of comfort and happiness for people.

This APP has been upgraded to create a system of rural financial basic service channels such as physical branches, self-service banks, Huinongtong service points, and online banking, providing peasants with services such as inquiries, transfers, deposits, wealth management, payment, and loans. Meanwhile, in-depth closeness to the daily needs of rural users, it subdivides the rural characteristic scenes such as Hui-management, Huileye, Hui-pay, Hui-wealth management, Hui-life, etc., realizing "one mobile phone, one network connection", and turns the mobile bank into the service super hub between bank and clients, enabling peasants to enjoy convenient financial services without leaving home.

With agriculture, countryside, and peasants customer groups as the target user, and in line with the user's usage scenarios, the APP has added weather and lunar calendar functions and uses simple and easy-to-understand skeuomorphic weather icons to shorten the distance between users and improve user experience. In addition, with the living bill payment function, users can pay social insurance and medical insurance, pay electricity and water bills, scan codes to purchase agricultural materials, top up, etc. on the main interface, clear at a glance. It's to accelerate the improvement of rural digital management capabilities and levels.