2023 | Professional

MUSE Design Awards Gold Winner

Master Kong HeTianRan

Entrant Company

Master Kong beverage Investment (CHina) Co.,Ltd.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Country / Region

China

Master Kong's distinctive design, "HeTianRan," is inspired by mountain ranges and melting ice columns. This design evokes water's fascination, encouraging amazement. Spring blossoms, summer lotus, autumn maple, and winter pine represent nature's change on the label. Seasons and water are represented by these symbols.



"HeTianRan" is designed to simply immerse clients in nature. The design aims to delight and represent Master Kong's devotion to natural, holistic products.



The concave curve of melting ice pillars influenced "HeTianRan"'s design. Interconnected concave parts provide the bottle's surface flexibility and movement. Filling and bottle closing stretch and shrink these concave parts. This innovation prevents internal suction deformation. The concave "HeTianRan" performs similarly without ribs, vacuum panels, or other materials. This design extends bottle life and lowers material consumption, supporting environmental concerns.



The "HeTianRan" packaging mirrors Master Kong's. The beauty of spring blossoms, summer lotus, autumn maple, and winter pine creates a natural symphony. This packaging's beauty represents each season. Summer lotuses indicate calm, whereas spring blossoms symbolize vitality. Fall maple leaves and winter pine persistence depict each season's change. Packaging harnesses nature's vitality.



The ergonomic bottle body of "HeTianRan" minimizes sliding. The smooth, skin-friendly surface is rigorously prepared. The small 550ml capacity makes it portable. The consistent diameter, excluding the bottle opening, holds weight and avoids tilting or rolling. The tooth-shaped bottle top improves friction, making it easier to use. With increased anti-slip features, this redesign prioritizes user comfort and safety.



Master Kong strives for excellence in "HeTianRan." Its 5A-grade water sources demonstrate its devotion to pure, natural goods. The packaging displays spring water's four-season journey, representing these ideals. Fluid and gentle, water symbolizes "HeTianRan." in the logo. Unique Master Kong emblem promotes brand recognition and client confidence.



Ecology inspired the "HeTianRan" design. It employs 21.6 grams of recyclable PET plastic instead of 28 grams, decreasing plastic consumption. This vital method drastically lowers white pollution and environmental harm. Master Kong and Veolia recycle for the environment. This UN certification reinforces their green future commitment.

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