2023 | Professional

MUSE Design Awards Silver Winner

PEPTIDE REDUCE WRINKLE LUCIDLY SERUM OF PP2A

Entrant Company

CHICMAX

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

PP2A

Country / Region

China

If you feel uncomfortable and need injections and medicines, what about skin problems?



The packaging of this skin care product breaks the traditional shape of the essence bottle, and uses a novel way of taking materials from the bottom of the bottle to form a unique use experience and memory point, guide consumers to reminiscent of the image of a syringe injection, and emphasize the essence of functional anti-aging products identity.



The design innovation of the overall shape: highlight the safety and efficacy of the product in a visual way, and convey the scientific concept of skin care.The shape of the syringe and the mirror metal texture express a scientific and rigorous product attitude. The design of the rotary switch echoes the product positioning of "master switch for skin anti-aging" and reflects the aesthetics of life. Except for the brand LOGO, there are not too many advertising texts on the bottle, which shows the designer's confidence in the product and the strong aura of the brand. The size of the product is designed taking into account the size of a woman's palm, allowing users to easily open the cap with one hand.



The outer packaging uses recyclable materials to save packaging resources. The small and simple bottle cap shape can also be reused. After use, it can be used as a planting vessel for succulents to decorate the space, responding to modern people's demand for sustainable packaging.

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