2023 | Professional

MUSE Design Awards Silver Winner

Yishan Jing

Entrant Company

Shenzhen Xishang quality packaging co., LTD

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Country / Region

China

The tea gift box packaging of Yishanjing themed on the new interprets the design concept in a new form. Inspired by the mountains and rivers of China, the packaging illustration for the tea bag with flowers and fruits is presented through modern graphic design. The geometric figures of the illustration are deconstructed expressions of mountains, rivers, the sun, the moon, and the sea, and then nine small illustrations with the same but personalized style are created through color transformation and combination. What remains unchanged is the spirit of inheritance, and what is changing is the colorful form. With the unique double layers acrylic design, wonderful space dislocation echoes modern art style and visually creates a suspended effect, like presenting a gift to users, rendering a humble atmosphere to show respect at all times. The design cleverly hints at the idea that the packaging is trying to convey, that is, the new is never a complete subversion of tradition, but a contemporary homage born from the times. In addition, acrylic packaging can also be reused after tasting tea leaves. It is used as an ornament or storage box for small items in the home to maximize value during its life cycle, reflecting the concept of sustainability and a sense of social responsibility.

Credits

Creative Planning/Shenzhen Xishang quality packaging co., LTD
Chen Peng
Planar execution
Cheng Xiaobing
Development/Shenzhen Xishang quality packaging co., LTD
Wang Lei
Copywriting/The best
Xiao Xiao
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