2023 | Professional

MUSE Design Awards Platinum Winner

光鑰未來key of the maze_全聯25

Entrant Company

FREES Design Co.,LTD.

Category

Conceptual Design - Exhibition & Events

Client's Name

Chuan Lian Enterprise Co., Ltd.

Country / Region

Taiwan

PX mart, which has been established for 25 years, specially responds to the "2023 Taiwan Lantern Festival in Taipei", and joins hands with the Taiwan team FREES, a technology exhibition art curator, and the internationally renowned Turkey OUCHHH creative new media team, to jointly create LED digital maze lighting works.

"光鑰未來key of the maze_全聯25" is a labyrinth light and shadow work, providing two ways of experience for observers and participants. Observers can enjoy the whole picture of the maze from the periphery and observe what people are doing in each area; at the same time, they can also use photos and videos to record and share everything they see. Participants can enter the maze to actually experience the fun between coincidence and fate, and even enter the center of the maze to find a hidden exit and enter a new horizon that extends infinitely.

Among them, the 4-story (12-meter) LED digital light tower not only leads visitors into a brand new visual world, but also uses more than 1,200 pieces of LEDs in the whole area to present light and shadow art works in the form of a fixed maze. AI animation light and shadow are linked to 5G big data, so it keep changing, and visitors can find their own exit in the ever-changing maze of light and shadow, and experience the contradiction between free will and real destiny. In the center of the maze, the 4-story high digital light tower, which is the key in the maze, and the exhibition‘s name born from this idea, like a hidden entrance, It symbolizes that people must find their own outlet in the ever-changing future; in addition, with the beam of light projected to the sky from above, they enter a brand new visual world through viewing and participation.

Credits

PX Mart .CHUAN LIAN Enterprise Co., Ltd.
PX Mart
FREES Design Co.,LTD.
FENG CHIEN CHANG
FREES Design Co.,LTD.
FREES
FREES Design Co.,LTD.
HUANG YI WEI
FREES Design Co.,LTD.
HSIAO KAI CHI
FREES Design Co.,LTD.
LIAO CHI HUEI
FREES Design Co.,LTD.
LIN HSUN YU
FREES Design Co.,LTD.
JI MIN JUN
LUMI Light Studio
LUMI Light Studio
Moonshine Animation
Moonshine Animation
VR STUDIO CO., LTD.
VR STUDIO
Ouchhh Studio
Ouchhh
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