Manchester City Championship Liquor (Platinum)

As the industry's first Manchester City Championship Liquor, Jian Nan Chun achieves a powerful collaboration between brands through the collision of different fields and cultures from both China and the West. The overall packaging design is inspired by football culture, exuding a high-end and grand atmosphere that deeply connects with consumers. It not only multi-dimensionally interprets the cultural heritage of Manchester City championship, but also contributes as an exemplary case of internationalization for the Chinese liquor industry.
The packaging features a distinct design that sets it apart from conventional liquor packaging. The overall shape resembles a championship trophy, exhibiting exquisite and elegant craftsmanship. The outer box adopts the primary color of Manchester City, known as "Manchester City Blue," and is made of high-quality leather, like the soft blue moonlight. The football texture is embossed on the leather of the box, giving it a delicate and three-dimensional appearance. The iconic visual design instantly captures the attention of consumers, showcasing its value. It perfectly aligns with the brand's tone, providing the product with higher brand recognition and competitiveness.
As a commemorative liquor with a distinctive theme, the octagonal crown and the Manchester City deep blue crystal football gem embedded inside shine brilliantly under the sunlight, leading consumers to revisit the victorious moments of Manchester City's championship and evoking emotional resonance. The vibrant bottle cap design complements the platinum-colored trophy-shaped bottle body, ensuring a harmonious and unified visual composition while adding a sense of ceremony to the details. The unique exterior design has already become a valuable collectible, and over time, its value will become even more prominent. Through the ebb and flow of time, that shining football always reminds people of the passionate years and past glory, guiding the spirit of sports.
As a tribute and commemoration for football fans, Manchester City Champions Liquor deeply integrates "football culture" and "liquor culture," creating a new expression of Chinese liquor culture that shines brightly in homage to Manchester City's decade of six championships. This design not only expands Manchester City's influence domestically but also deepens the popularity of traditional Chinese liquor culture.