2023 | Professional

MUSE Design Awards Gold Winner

THE U WORLD

Entrant

SHENZHEN FREEFORM DESIGN CO .,LTD .

Category

Interior Design - Commercial 

Client's Name

CHINA OVERSEAS LAND

Country / Region

China

About The Entry

The design originates from the capture of the impression of Star City Changsha. The U WORLD starts with the concept of "Star City" image symbol, continues the exploration of the relationship between design and the city, and injects fresh blood into the city. Generation Z young people's pursuit of health and light lifestyle, apply the pursuit of health and artistic aesthetic translation to commercial space, create an art and commercial space full of youth and trendy life attitude,where people can make friends, read, taste tea and meet guests, which is a new urban experience center in the future.

Credits

Design Director
HENK XIAO
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