2023 | Professional

MUSE Design Awards Platinum Winner

SAFE-RUN Intelligent Exhibition Hall

Entrant Company

Suzhou Yingcheng Interactive Technology Co.,Ltd

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Xue Tao, Lu Ligong, Tan Cheng, Jin Jiacheng, Xu Zichun, Fei Tingting

Country / Region

China

SAFE-RUN Intelligent Exhibition Hall is an enterprise digital technology exhibition hall centering on intelligent logistics, intelligent logistics products, big data CCTV monitoring, logistics management system, and simulation system as the core display objects. In the wave of the Industry 4.0 industrial revolution, R&D and innovation in the field of intelligent and automated high-end equipment will bring continuous changes to the industry, and the digital exhibition hall of SAFE-RUN Smart Factory will also provide spatial interpretation samples for partners in the same industry.

The space is located on a high platform inside the factory building. The slender display space gives a grasp of the overall space scale and the visiting experience. The streamlined design poses a huge challenge, especially since the width of the space does not meet the conditions for new partitions to divide the space. In the end, we considered three dimensions and broadened the limited boundary from the perception level. First of all, a platform is added in the middle of the space to divide the space into three sections, and the audience can feel the ups and downs of the space while walking in this dimension. Secondly, through a variety of multimedia expression means to achieve the decomposition of attention, the effect of drainage of key exhibition items, and enhance the level of spatial experience. Folded line space planning, while dispelling the perspective of a single straight line in the space, enhances the audience's desire to explore the space. Finally, a viewing platform is designed on the central platform of the space. Through the opening and closing of mechanical multimedia devices, the real scene space in the external factory building becomes a part of the exhibition hall, forming a strong dialogue between inside and outside, concept expression, and scene reproduction, effectively connecting and extending the space dimension.

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