2023 | Professional

MUSE Design Awards Gold Winner

CEPAI Digital Exhibition Hall

Entrant Company

Suzhou Yingcheng Interactive Technology Co.,Ltd

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Xue Tao, Lu Ligong, Tan Cheng, Jin Jiacheng, Xu Zichun, Fei Tingting

Country / Region

China

The design concept of CEPAI Digital Exhibition Hall is based on the law of emotional development, and different content is designed for other emotional states. From CEPAI Impression as the starting point for the audience to establish a preliminary understanding of the company; CEPAI uses the immersive experience space as the key section of the company's strength display to ignite the audience's emotions through various interactive exhibition items, and deepen the audience's understanding of the company's recognition.

The refinement and transformation of the design language are based on the nature of the enterprise and the characteristics of the appearance of the products produced by the enterprise. The space of the exhibition hall is also like an industrial design product. Familiar lines, rounded corners, and product shapes will bring customers a sense of familiarity and intimacy. However, it is a pure space that conforms to the current aesthetic mainstream after repeated refinement and simplification. The choice between primary and secondary pushes the main body of corporate promotional content closer to the audience.

The interactive earth linkage device allows users to guide customers to view the global layout of the enterprise, and the big data of the enterprise provides strong support for demonstrating the strength of the enterprise. The sliding rail screen is applied to the development history of the enterprise, and customers can have a very detailed understanding of the development history of the enterprise. The application of object recognition interaction, AR augmented reality, 360° holographic imaging, transparent screen, and other interactive exhibition items can enable customers to obtain the greatest degree of understanding and targeted understanding of enterprise products, which is the most comprehensive display of products. It also provides great convenience for later users to update content. The immersive experience space puts users and customers in the same dimension, feels the pulse of enterprise development together, imagines the blueprint of industry development, and will also open the starting point for user business cooperation.

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