2023 | Professional

MUSE Design Awards Silver Winner

VOODOO HOUSE Mixed Blend Espresso Package Design

Entrant Company

Danyang Ma

Category

Packaging Design - Retail

Client's Name

VOODOO HOUSE

Country / Region

United States

The packaging design of VOODOO HOUSE is based on the concept of voodoo spells. Different spells represent different coffee capsules, drak to light roast. Packaging illustrations are inspired by African tribal totem art, and an expression of handcraft is adapted to the design, through an engraving visual style. Similarly, the icon set uses irregular hand-drawn lines to reflect the relaxed and lively feeling of the brand.

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