2023 | Professional

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This is a packaging designed for functional pet cat cans, which is committed to meeting cats' needs for nutrition and energy in a more targeted and accurate way, and also provides a convenient purchase way for users.
Taking blue, which symbolizes calm and safe, as the main color, this series of packaging fit the brand's rigorous production concept, as well as "0 gum, 0 plant protein" added principle. At the same time, the packaging systematically classifies the product functions (full nutritional care, gastrointestinal care, urological care, dental care), and represents them with color marks, patterns, nutrition pie charts and other elements, so that users can choose suitable products for their cats and reduce the decision-making cost during the purchase.
On the outer packaging, the design team adopts the glue-free floral packaging scheme, which has a sense of ceremony and experience compared with the homogeneous traditional packaging, and the way of opening and closing will be more convenient.
Credits
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Academician Wu Zhiqiang's studio of Shanghai Tongji Planning & Design Institute
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Architectural Design - Urban Design
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Xinzi Cui
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Fashion Design - Avant-Garde
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Beyond Design Architects and Consultants
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Interior Design - Showroom / Exhibit
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TWM Interior Design
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Interior Design - Residential