2023 | Professional

MUSE Design Awards Silver Winner

Packaging for complete cat food

Entrant Company

SHANGHAI SINGEN PET NUTRITION CO., LTD.

Category

Packaging Design - Animals & Pets

Client's Name

SHANGHAI SINGEN PET NUTRITION CO., LTD.

Country / Region

China

This is a packaging designed for functional pet cat cans, which is committed to meeting cats' needs for nutrition and energy in a more targeted and accurate way, and also provides a convenient purchase way for users.

Taking blue, which symbolizes calm and safe, as the main color, this series of packaging fit the brand's rigorous production concept, as well as "0 gum, 0 plant protein" added principle. At the same time, the packaging systematically classifies the product functions (full nutritional care, gastrointestinal care, urological care, dental care), and represents them with color marks, patterns, nutrition pie charts and other elements, so that users can choose suitable products for their cats and reduce the decision-making cost during the purchase.

On the outer packaging, the design team adopts the glue-free floral packaging scheme, which has a sense of ceremony and experience compared with the homogeneous traditional packaging, and the way of opening and closing will be more convenient.

Credits

Design manager
Chunxia Shao
Designer
Hongjie Peng
More Silver Winners
Product
2023
MUSE Design Awards - Shell Aromatherapy Lamp

Entrant Company

DONGGUAN UNIGARDEN COMPANY LIMITED

Category

Product Design - Home Appliances

Furniture
2023
MUSE Design Awards - Interpenetration

Entrant Company

SYID School of Design

Category

Furniture Design - Seating & Comfort

Product
2023
MUSE Design Awards - Downlight

Entrant Company

Yin Kunpeng

Category

Product Design - Home Appliances

Landscape
2023
MUSE Design Awards - Yunji Pocket Park - YichangYunji Road Urban Renewal Project

Entrant Company

HID

Category

Landscape Design - Parks & Open Space Landscape