2023 | Professional

MUSE Design Awards Silver Winner

Packaging for complete cat food

Entrant Company

SHANGHAI SINGEN PET NUTRITION CO., LTD.

Category

Packaging Design - Animals & Pets

Client's Name

SHANGHAI SINGEN PET NUTRITION CO., LTD.

Country / Region

China

This is a packaging designed for functional pet cat cans, which is committed to meeting cats' needs for nutrition and energy in a more targeted and accurate way, and also provides a convenient purchase way for users.
Taking blue, which symbolizes calm and safe, as the main color, this series of packaging fit the brand's rigorous production concept, as well as "0 gum, 0 plant protein" added principle. At the same time, the packaging systematically classifies the product functions (full nutritional care, gastrointestinal care, urological care, dental care), and represents them with color marks, patterns, nutrition pie charts and other elements, so that users can choose suitable products for their cats and reduce the decision-making cost during the purchase.
On the outer packaging, the design team adopts the glue-free floral packaging scheme, which has a sense of ceremony and experience compared with the homogeneous traditional packaging, and the way of opening and closing will be more convenient.

Credits

Design manager
Chunxia Shao
Designer
Hongjie Peng
More Silver Winners
Architectural
2023
MUSE Design Awards - Beijing Archaic Rhyme Market

Entrant Company

Academician Wu Zhiqiang's studio of Shanghai Tongji Planning & Design Institute

Category

Architectural Design - Urban Design

Fashion
2023
MUSE Design Awards - Brave New World

Entrant Company

Xinzi Cui

Category

Fashion Design - Avant-Garde

Interior
2023
MUSE Design Awards - Client Experience centre and office for AFC Modular

Entrant Company

Beyond Design Architects and Consultants

Category

Interior Design - Showroom / Exhibit

Interior
2023
MUSE Design Awards - Artistry

Entrant Company

TWM Interior Design

Category

Interior Design - Residential