2023 | Professional

MUSE Design Awards Gold Winner

Langjiu Estate Triple Pin Festival

Entrant Company

Chengdu Mind-and-Hand Positioning Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Sichuan Langjiu Co., Ltd

Country / Region

China

With an obelisk-like shape and an electroplated alloy surface, this Langjiu (a type of Chinese white wine) bottle for a brand award resembles a trophy in appearance and is a perfection combination of a wine bottle and a prize. As a symbol of recognition, the obelisk shape aims to honor all employees, public figures and organizations that have made outstanding contributions to the Langjiu Estate Triple “Pin” Festival. To highlight brand image, the bottle is also designed with a metallic relief effect on the top and highly recognizable traditional Baoxiang flower patterns on the surface. Its unique crystal base ensures closer resemblance to a trophy and makes it easier for people to check the wine inside. Full of intricate details, the bottle represents the ultimate pursuit of quality, brand and taste, and the effort to build a richer, more distinctive image of Langjiu.

Credits

General Consultant of Design/Chengdu Mind-and-Hand Positioning Co., Ltd
Zhuang He
General Manager/Chengdu Mind-and-Hand Positioning Co., Ltd
Lina Qiu
Vice Chairman/Sichuan Langjiu Co., Ltd
Bowei Wang
General Manager of Brand Design Art Center/Langjiu Brand Design Art Center
Jun Yu
Product Design Manager/Langjiu Brand Design Art Center
Chaojun Wang
More Gold Winners
Fashion
2023
MUSE Design Awards - FOR HER

Entrant Company

STUDIO SACHH

Category

Fashion Design - Runway Collections

Packaging
2023
MUSE Design Awards - MRGF Luxury Essence

Entrant Company

LANGTONSKINLTD

Category

Packaging Design - Beauty & Personal Care

Interior
2023
MUSE Design Awards - Cloud and Mud Private Residence

Entrant Company

Li Yiming

Category

Interior Design - Home Décor

Interior
2023
MUSE Design Awards - Volvo

Entrant Company

spAce

Category

Interior Design - Office