China | 2020
Romantic love is the exact thing that every female wishes and desires for. The design theme is based on the love story of Miss YOYO, a fictional character of IP, whose romance prevails the entire street block where people feel the wonderful moment of juvenility, romance, and love. The floor is divided into areas according to different ages. The areas of “HAPPY HEMLINES” and “LOVE UNITES,” on the left floor, have the gold and jewelry stores focusing on women in the 70s and 80s as the main customers who show a certain financial ability, and crave for romantic love. The areas of “JUMP OUT AND FIND LOVE,” “THE RING OF FRIENDSHIP” and “MELODY CURVE,” on the right floor, have cosmetic and hip stores focusing on women in the 90s and 2000s as the main customers who are young and imaginative. The “CRYSTAL PALACE,” as the fascinating building entrance, artistically signifies girls’ memories. This project represents the distinct charm that contemporary people need to sense, to experience and to feel with their hearts, thus excellently connecting history and the present for the Gaoyou citizens. By this design project, the charisma of ancient town is rejuvenated here, where people immerse the historical wonderful moment of youth and love.
Yu [ i ] Design Studio
Chongqing Pinchen Decoration Engineering Design Co., Ltd.