Shanghai Xuhui Moxy

Shanghai is a city that combines the classical and elegant Jiangnan tradition with the modernity and fashion of an international metropolis. Its literature, architecture, art, and food are all a combination of Chinese and Western styles, with unique styles and full of creativity. As a trendy brand for the new generation, MOXY represents the life attitude of the young generation.



The hotel presents the fusion culture in the essence of Shanghai with contemporary art techniques. The designer combines street culture and fashion art, and draws on the diversity of Shanghai city and its sharp and bold contrasts to form a dynamic hotel space. The entrance follows the avant-garde brand style of MOXY, and the pink hotel logo is both recognizable and fashionable. The arrival lobby is built with a blue metal grid, revealing a full sense of technology and futurism. The collision of retro and fashion in the elevator room blends into the prosperity of Shanghai and the atmosphere of human life. The bar counter also acts as a "front desk", integrating all service and communication functions such as reception and catering. The design of this "anti-hotel" lobby breaks away from the inherent mode of hotel occupancy in the past. The dining area is seamlessly connected with the leisure area, and the clear cement facade is exactly the same as the contemporary art museum. The artistic graffiti that combines Chinese and Western culture conveys the fusion spirit of Shanghai.



Considering that most of the staying guests are young people with more diverse thinking, the guest room design is themed with an exquisite light industrial style, expressing the space with the design philosophy of "less is more" and concise lines. The combination of light tones and wood finishes injects a sense of warmth and comfort into the space, while enhancing the unique charm of the industrial style. The designer considered the order and hierarchy of the space in terms of form, so that the space is not divided, and at the same time presents a rational space flow line and a reasonable space planning and layout.