2023 | Professional

MUSE Design Awards Gold Winner

FEI CHANG MING Lao Ban Zhang Pu'er Tea Packaging

Entrant Company

ZENCE OBJECT TECHNOLOGY (SHENZHEN) CO., LTD.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Shenzhen Fei Chang Ming Tea Co., LTD

Country / Region

China

Exquisite and sustainable "FEI CHANG MING Lao Ban Zhang Pu'er Tea Packaging " is a unique gift box for tea lovers and collectors. Inspired by the traditional Chinese cultural symbols "mountain" and "ding (vessel)", the outer box design embodies the harmonious beauty of nature and humanity, and exposes the brand’s extraordinary values and our great national heritage tea king Pu'er. The design fulfills wide applications and extends imagination. The box is produced from naturally degradable tea Chazence® patented material regenerated from tea wastes, using tea residues and recycled leaves. The package behind showcases the brand's extraordinary vision and commitment to conserving the primitive rainforest in Yunnan. It is also a leading demonstration of innovative approaches towards low-carbon sustainable living in the industry.

The design of the outer box is inspired by "mountain" and "ding (vessel)". Four corners of the design visualize the splendid breathtaking mountains, while the four-legged structure forms a unique shape standing upright from the bottom. The strong and marvelous shape symbolizes Pu'er tea's "distinct" quality and demonstrates the spirit of its highness and superior among other teas. With the classic black pairing with bronzing characters and patterns, the appearance is neat, modern, and elegant, with the presence of noble and elegance. Complementing the high-quality tea king- Pu-erh tea, the exquisite design avoids excessive packaging and cleverly shows the purity and naturalness from in to out. The artistic creation is delicate as an art ornament, which is of great collection value.

The design of FEI CHANG MING Lao Ban Zhang Pu'er Tea Packaging adopts a circular design approach by using tea waste and recycled tea leaves in the materials. The naturally degradable box is created using Chazence® - Enzence technology®. With excellent capability and performance, the patented tea-wastes-based material is an advanced and cutting-edge material for daily manufacturing and industrial production. Chazence® materials will naturally degrade as carbon dioxide and water in the soil, nourishing the future tea tree and realizing a complete circular ecology. The leading choice is in line with our sustainable business operation aim.

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