Y-TUO HOTEL

Through research of core consumer groups, Jin Jiang Hotel Group has launched a diversified "Guochao" experience hotel brand - Y-Tuo Hotel, with "youth renewal, national tide coolness" as the core of the brand. It is committed to jumping out of the simple symbolization of some national trend projects in the past, and aims to reinterpret the tradition through themed space creation, artistic intervention, brand crossover, pop-up exhibitions, cultural and creative development, community activities and other methods, so that the public can encounter the new and interesting styles of classic local culture in the original expansion and obtain a personalized accommodation lifestyle.

In the design consideration, Oriental Concept Design takes the hotel as the carrier, so that traditional culture and modern life are connected, tradition and new trend are constantly colliding, presenting customers with a comfortable and calm feeling, allowing consumers to find their original intention in nostalgia for the past in the process of experience, so as to find the meaning of opening up the future. This is also the original brand in line with the hotel brand concept of "following the original intention, to open up the future".