2023 | Professional

MUSE Design Awards Platinum Winner

Night of City

Entrant Company

JFR Studio

Category

Interior Design - Sports / Entertainment

Client's Name

Night of City

Country / Region

China

Located in the city center of Hangzhou, also known as one of the fastest growing tech hubs of China, Night of City (NOC) combines various design and construction technologies, artisitic expressions, and multi-disciplinary collaborations to create transcendental experiences within the 6,300-square-meter venue. The 46 generous, avant-garde private rooms combine live DJ, karaoke, gaming, dining and performances all within the privacy and safety of individual rooms; a crucial design consideration for the post-pandemic era.

Inspired by the concepts of astral traveling and alternate realities, NOC began as an ambitious manifestation of an immersive, surreal, multi-purpose nightlife entertainment concept. One of the investigations is the seamless integration between the physical and vritual dimensions through numerous design, construction and visual technologies. Utilizing organic metallic surfaces and kinetic mechanical structures, the spatial experience becomes a constant process of metamorphosis and transformation. Various specialized lighting effects and abstract visual animations displayed on custom high-resolution LED panels are choreographed to enhance all senses and imaginations.

As none of the rooms were exactly the same, a lot of research went into the explorations of material feasibility and constructability for the curvilinear geometries. Main construction materials include glass-reinforced-gypsum (GRG), metallic-finish lacquer paint, raw matte concrete finish, custom-cut marble flooring, metal mesh, backpainted tempered glass, two-way mirror, textured wallpaper, custom ceramic tiles, brushed stainless steel and dark chrome panels, etc. Numerous 3D models were studied and printed to finalize panel shapes and joint details for construction and on-site installations. Testings of components and prototypes for the kinetic mechanical structures were also performed to ensure manufacturing precision and safety.

After over 6 months of design and coordination with various consultants and a year of construction with regular on-site/online supervision, the client, consultant and construction teams collaborated seamlessly and completed the ambitious project. Since its opening in June 2022, NOC has quickly become one of the most popular entertainment venues among the trendy crowds in town. With consistent sales figures generated over 2 million USD a month, NOC is yet another successful achievement by the client team and everyone involved.

Credits

Chief Designer
Jeffrey Zee
Designer
Kevin Liu
More Platinum Winners
Interior
2023
MUSE Design Awards - SHENZHEN SHAREIN SPA

Entrant Company

DG STUDIO

Category

Interior Design - Spa / Fitness

Interior
2023
MUSE Design Awards - HONOR TAIYUAN LIFE STORE

Entrant Company

HONOR

Category

Interior Design - Retails, Shops, Department Stores & Mall

Architectural
2023
MUSE Design Awards - Shanghai Longfor Glory of Thrones

Entrant Company

UCGD有乘

Category

Architectural Design - Mix Use Architectural Designs

Packaging
2023
MUSE Design Awards - Bamboo Slips Liquor

Entrant Company

Qianying Niu

Category

Packaging Design - Wine, Beer & Liquor