2023 | Professional
Entrant Company
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Dragon Ball Super, an anime loved world-wide, needed a Blu-ray collection of the entire series, and our Home Entertainment team made sure it was one that long-time fans would proudly put on display.
To claim real estate on their busy shelves, we had to break the mold. So… we made our very own mold. We custom engineered the outer box to fit 10 Steelbook cases without adding too much weight. And we elevated the brand to a luxury look for an audience that matured with the franchise.
Every inch was considered for its representation of the series and designed in partnership with the Japanese animation studio — all while complementing 40 years of the franchise’s product history.
The show’s first high-end release launched waves of excitement across the fan base and sold out almost immediately. It made the fan community feel seen, and empowered them to share what they love with the world.
Credits
Entrant Company
YUTONG ZHANG, ZIYU ZHANG, YUTAN LI
Category
Conceptual Design - Gaming, AR & VR
Entrant Company
Pulse Design Group LLC
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Packaging Design - Health & Wellness
Entrant Company
Beijing ORIONSTAR Technology Co.,Ltd. / Hechun Yao, Jue Wang
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Product Design - Robotics
Entrant Company
LWK+PARTNERS
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Architectural Design - Residential