2023 | Professional

MUSE Design Awards Gold Winner

Dragon Ball Super Collector’s Edition

Entrant Company

Crunchyroll

Category

Packaging Design - Limited Edition

Client's Name

Country / Region

United States

Dragon Ball Super, an anime loved world-wide, needed a Blu-ray collection of the entire series, and our Home Entertainment team made sure it was one that long-time fans would proudly put on display.



To claim real estate on their busy shelves, we had to break the mold. So… we made our very own mold. We custom engineered the outer box to fit 10 Steelbook cases without adding too much weight. And we elevated the brand to a luxury look for an audience that matured with the franchise.



Every inch was considered for its representation of the series and designed in partnership with the Japanese animation studio — all while complementing 40 years of the franchise’s product history.



The show’s first high-end release launched waves of excitement across the fan base and sold out almost immediately. It made the fan community feel seen, and empowered them to share what they love with the world.

Credits

Senior Creative Director, Crunchyroll
Rachel Mpala
Art Director & Designer, Crunchyroll
Melissa Frennea
Senior Creative Producer, Crunchyroll
Marcia Pettis
Copy Manager, Crunchyroll
Jonna Miller
Production Designer, Crunchyroll
Logan Gaconnier
Proofreader, Crunchyroll
Tiffany Huntley
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