2023 | Professional

MUSE Design Awards Gold Winner

Taste of Springtime

Entrant Company

Shenzhen Reform Brand Consultant and Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

There is a Chinese proverb that goes, "Without Baijiu, there is no banquet." Taste of Springtime is committed to presenting products that have gone through time to reveal their true colors while also embodying a human touch. The design inspiration for this product comes from the famous “Wormhole theory", which means that there can be narrow tunnels connecting two different time and space in the universe. The product is shaped like an hourglass, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision. It combines the design concept of "Rubin's cup" with it, and uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. The product is sold in a combination of two bottles with an hourglass as the prototype. The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present through various design languages, which helps to promote social harmony and stability. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection. In addition to practical functions, the product also has aesthetic and artistic collection value.

Credits

Designer
Mr.Dong Jinghong
Designer
Mr.Huang Yangzhong
Designer
Ms.Yang Baozhen
Designer
Mr.Li Wei
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