2023 | Professional

MUSE Design Awards Silver Winner

Great opening of annual transportation

Entrant Company

Shenzhen Xishang quality packaging co., LTD

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Country / Region

China

As the biggest and happiest holiday in the year, the Spring Festival is a sign of renewing and festive mood. Traditions, such as writing couplets, posting pictures and giving red envelopes, are some of the most widely practiced activities, with the family members sitting together and chatting. The gift box named Luck for New Year includes a set of necessities for the Chinese New Year, red envelopes, desk calendars, couplets, and accessories that include traceless stickers and handles rope with tassels, which covers items that may be used in traditional customs relating to the Spring Festival, meeting holiday needs of users. The meaning of Luck for New Year means that with the arrival of the new year, new fortunes and opportunities will also be created to express good wishes to the donee.

The visual elements on the surface of box include lion dance that is a folk activity of Spring Festival, red carp that means good fortune in Chinese culture, lantern, red envelope, and swallows, creating a lively image that echoes the atmosphere of the Spring Festival. For the image of lion dance, the six colors of hot stamping process with register gilt and 3D embossing process are used to show the four colors of effect, making the image of auspicious beast more realistic and vivid. The couplets use the hot stamping process to enhance the festive atmosphere during the Chinese New Year. Its package can also be regarded as a 3D handicraft after using it.

Credits

Creative Planning/Shenzhen Xishang quality packaging co., LTD
Chen Peng
Planar execution
Zhu Chengpeng
Development/Shenzhen Xishang quality packaging co., LTD
Wang Lei
Copywriting/The best
Xiao Xiao
Illustration
Hu Tengfei
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