Relish Life Packaging

Relish Life is a company that makes weight loss achievable and sustainable by delivering weight loss medication to your door once a month. Card79 partnered with Relish Life to design monthly subscription packages and create a system that provides members with a delightful and sustainable delivery of their medication while also reinforcing the company's commitment to holistic weight loss and mental health.

Card79 had two goals in mind for the Relish monthly subscription box: the first one was to have the smallest possible environmental footprint possible as it would be shipped every month on a recurring basis, and the second, was to shift the conversation surrounding weight loss to be less about how difficult it is to instead become a realistic and achievable goal is it which we conveyed through the friendly and approachable packaging design.

The box size was specifically designed for utility. The 4x6in dimensions fit all standard shipping labels. The exterior design is purposefully discreet with the idea of making Relish “theft preventative” when the packaging is delivered to your door. The outside’s plain appearance with minimal printing is counteracted by the vibrant colors that are exposed when customers remove the perforated tear-off strip on the front of the box to access the packaging contents.

We amplified the Relish brand through creative, light-hearted copy and vibrant graphics, creating a cohesive brand experience across digital and physical touchpoints of the website as well as packaging to stay fully immersed in their Relish journey. We called the high energy graphics “Life Salad”- since the abstract fruits and vegetation elements evoked a sense of life and growth. We wanted to ensure that the product delivery is full of positive messages, which is why we crafted messaging for the medication packaging that included irreverent affirmations such as “Damn it feels good to love yourself.” Relish aims to create a consumer solution and inspire customers to be their best authentic selves.