Chinese sturgeon

This case is a customized theme window for the opening of Wuhan MIXC. The project is the first and largest MIXC commercial complex in central China, bearing the influence and demonstration of China Resources Business in the region. Therefore, in addition to matching the importance level of the project, the cultural characteristics of the city or region should also be considered.

The Yangtze River is the pride of the Chinese people, but also the pride of Hubei and even Wuhan. For thousands of years, the culture here has been inseparable from the nourishment of the Yangtze River. The Chinese sturgeon, as an important wild species in the Yangtze River basin, is famous for its rarity. To some extent, the importance of this rarity is closely related to the top Vientiane City. Therefore, taking the Chinese sturgeon as the creative subject of this project, the team first reached a consensus.

During the implementation of the project, the huge shape of the main body brings new challenges to the production and on-site installation. In order to present a striking visual effect as much as possible, we plan the display windows on both sides of the main commercial entrance as a whole. From left to right, the middle runs through the entrance. We divide the whole Chinese sturgeon into two parts from the middle part, the head and tail are on both sides of the entrance, and the total display length is nearly 50 meters. The effect is like a Chinese sturgeon swimming through the entrance, which is very shocking!