raumplus · Wenshui Red Star Macalline Exhibition Hall

This is a category product exhibition hall designed for raumplus brand. Based on the Bauhaus design concept, practical aesthetics and quality spirit of the brand, the designer used three-dimensional geometric modeling and various space shaping means to achieve an artistic display in the limited space, which fully highlights the characteristics of the product system.

In order to present the diversified product series in a clear and orderly way, the designer cleverly transferred the architectural techniques to the interior——using independent boxes/blocks to make room for the display of product categories, and taking them as the visual center of the space to deepen the impression and memory of visitors. In addition, combining the cross and overlap form with the glass door, it cleverly shaped the internal landscape and the penetration and change of light, making the limited level of space rich and adding a unique artistic beauty.

Considering the user experience journey, the designer built the cloakroom, study and other ideal home life scene based on the same brand of products to establish the relationship between tourists and space and products, helping tourists to interact with the product and understand the core advantages. At the same time, with the split level, enclosure, borrowing, semi-transparent and other design techniques, it achieves the level change and dynamic line series of the spatial relationship. Combined with the fusion and collision of wood, metal, glass, leather and other materials, it also performances the beauty of level between the progression and interaction. In addition, the unique space shaping techniques reduce the setting of the partition, maintaining intimacy with the clean semi-private layout and also retaining the mystery, which makes the case not only an exhibition hall, but also an artistic, warm, private place to receive visitors.