2023 | Professional

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This is a gift box packaging specially designed for MEISUN Cubilose Golden Emerald Lava Mooncake, which integrates Guochao (Chinese fashion trend) with western art.
Chinese elements symbolizing luckiness well blend into the main picture of the European style; the flavor of the product is shown in the European English font, subtly integrating into the background of European architecture and echoing the brand slogan at the bottom. The symmetric outline with each zone featuring distinctive visual languages is visually harmonious and glittering. The application of multiple technologies including laser printing, hot stamping, UV curing, etc. enriches the light and shadow on the packaging for a more layered sense. In this way, the packaging strikes a balance between classical aesthetics and modern aesthetics, and boasts an exquisite, gorgeous visual effect, which suggests the high quality of the product and accords with its positioning as a gift box.
The embossed pattern, as well as the special treatment process, helps to realize the unique texture as if touching an European building, so as to provide a multi-sensory experience for consumers. Such multidimensional aesthetics can arouse unlimited imagination of the product.
Credits
Entrant Company
Su Chang Design Research Office
Category
Architectural Design - Pop-Ups & Temporary
Entrant Company
HaldyPlus Nutrition Pte. Ltd. Singapore
Category
Packaging Design - Snacks, Confectionary & Desserts
Entrant Company
Como Design Consulting (Chengdu) Co., Ltd.
Category
Architectural Design - Cultural
Entrant Company
YA YAN Interior Design co.,LTD
Category
Interior Design - Residential