2023 | Professional

MUSE Design Awards Gold Winner

light and breathable

Entrant Company

Design Bakery

Category

Packaging Design - Beauty & Personal Care

Client's Name

Kotex, Kimberly-Clark

Country / Region

China

"Chan Yi"(Meaning cicada wing) is a high-end product line recently launched by Kotex in China, characterized by its lightweight, comfortable, and breathable features. "Thin as cicada's wings" is a well-known concept in Chinese culture, which encapsulates the core selling point of the product, namely its lightness and breathability, and is easily relatable to the target audience.



The design challenge was to incorporate this concept into a high-end, minimalist, and modern design style. Our approach was to abstract the concept of wings and the overall graphics, adding a sense of high-end and luxury to the product. In addition, we emphasized the product's breathability through a transparent packaging design.

Credits

Chief Designer
Vicky Sun
Creative Director
Andrew Zhai
Designer
Mengke Li
Designer
Xuanchu Wang
Designer
Lilian li
3D Renderer
Tianyi Zhang
Project management
Kate Rao
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