light and breathable

"Chan Yi"(Meaning cicada wing) is a high-end product line recently launched by Kotex in China, characterized by its lightweight, comfortable, and breathable features. "Thin as cicada's wings" is a well-known concept in Chinese culture, which encapsulates the core selling point of the product, namely its lightness and breathability, and is easily relatable to the target audience.



The design challenge was to incorporate this concept into a high-end, minimalist, and modern design style. Our approach was to abstract the concept of wings and the overall graphics, adding a sense of high-end and luxury to the product. In addition, we emphasized the product's breathability through a transparent packaging design.