2023 | Professional

MUSE Design Awards Silver Winner

Marine Animal Themed Mask Book

Entrant Company

Winner Medical Co., Ltd.

Category

Packaging Design - Medical

Client's Name

Country / Region

China

The product is a mask book that introduces ten marine conservation species through a combination of illustrations and textual information. The packaging features intricate slots with fun questions that can be revealed by opening the mask, enhancing memory retention. Compared to conventional mask packaging that is often discarded after use, the mask book's unique form is reusable and encourages interaction between parents and children.

The mask book's rich illustrations and textual content provide consumers with a better understanding of various marine conservation species and help instill environmental awareness in children. With the mask book's form, the packaging doubles as a marine conservation species guidebook, promoting eco-friendliness through reusability.

The packaging design features 3D marine animal museum illustrations on the cover that call for protecting endangered marine species. The mask book's interior connects with extensive cross-page scene illustrations that allow consumers to perceive the vitality of marine conservation species. Through identification, small scenes, and fun questions, consumers can gain a multidimensional understanding of marine conservation species and learn to protect these lovely creatures that help protect humanity.

The mask book also includes cleverly designed small slots with fun questions to enhance memory retention, and the packaging has a parent-child design that promotes bonding and environmental awareness among children. Brand symbol winner is used on the side to reflect the brand's tone, and different marine conservation animal illustrations on the paper bag make it easier to distinguish each mask.

The mask book's cover is designed to resemble common book layouts to make the design more relatable to a scientific publication. The packaging's rich illustrations, cover, and mask book form make it stand out among other ordinary mask packaging and attract consumer attention.

This product's design was inspired by a reflection on the harm disposable masks have on marine life when they are discarded and end up in the ocean. The mask's mission is not only to protect humans but also to protect marine life. Therefore, the mask book was created as a product that provides daily protection and educates consumers about marine conservation species.

Credits

Jacky Wu
Zheng Ren
Xiaofang Lin
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