2023 | Professional

MUSE Design Awards Silver Winner

MIXC Color

Entrant Company

THE MIXC,ZHENGZHOU, SHENYANG ZHILE CULTURE COMMUNICATION CO., LTD., INCAL Production

Category

Interior Design - Showroom / Exhibit

Client's Name

Country / Region

China

MIXC Color is inspired by the artistic method of traditional Chinese scroll painting, which breaks the fixed single-point viewing method and allows visitors to change their perspectives one by one. In the way of scroll reading. It shows the long history of Henan culture and Chinese traditional color, and brings immersive experience with infinite reading and spreading sense of space.

The installation is divided into two parts: "Digital Long Scroll - Brilliant Vientiane" and "Digital Triple Screen - Healing Space", displaying unprecedented Chinese color cultural heritage and releasing the beauty of traditional Chinese color. It adds aerial-themed color pendants, links with the beautiful Chen, enhances the overall visual effect, and uses the ground and charms to express the design concept of revitalizing the colors in Chinese scroll paintings. Through the "digital scroll", a brand-new Chinese-style digital content narrative method is constructed. The installation unfolds like a scroll, introducing visual interest into the "reading" of the "digital scroll". The visually dynamic viewing and wandering make the audiences feel the rhythm and regularity. "Digital Triple Screen-Healing Space" breaks the digital content out of the boring square screen, referring to the traditional Chinese reading structure, and the device is a three-dimensional digital book belonging to the healing space.

It takes "Chinese traditional colors" as the starting point, and presents Chinese traditional colors in all aspects in the form of music, art, digital multimedia, with the help of digital art creative teams. It also combines digital technology with oriental aesthetics to bring visitors a refreshing and immersive experience, enabling audiences to feel the unique charm of Zhengzhou Vientiane City.

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