2023 | Professional

MUSE Design Awards Gold Winner

Dukang -Palace Lantern

Entrant Company

Huayun (Shenzhen) Creative Culture Communication Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

How to relieve worries, only Du Kang —— from Cao Cao "short song line", through the ages, handed down, sigh myriad.

Dukang wine, the ancestor of wine, traces the history of Chinese wine making, which is profound and has a long history.

Huayun creativity, to create a new product image of wine ancestor Dukang, the warm collision of culture and creativity, let it in the heritage shaping, more add a heavy color.

The new product design, the traditional Chinese quintessence art —— palace lamp as the image prototype, full of aura and elegance. Eight sides are exquisite, meaning auspicious and rich, eight xi near the door. The bottle body into the painted horse pattern of the Tang Dynasty, show the prosperous datang "Belt and Road" beautiful prosperity. Bottle body with court carving details, reveal the Oriental classical charm; carved grain, rich beautiful gold, extremely noble luxury gas.

With cultural deconstruction, light up with creativity, the new design interpretation of wine ancestor Dukang, won the praise of enterprises and the market, but also let Chinese liquor packaging creativity, have more possibilities.

Credits

Chief Creative Officer
Lin Jingsong
Project management
Li Shua
Strategy Director
Ji Chunyan
Technical Director
Deng Chao
Image Execution
Chen Lie Zhi
Illustrative Design
TanJieXing
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