2023 | Professional

MUSE Design Awards Platinum Winner

Jin brand as 10 years

Entrant Company

Huayun (Shenzhen) Creative Culture Communication Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

"People experience time, and wine becomes fragrant through time. Good wine is the result of ingenuity. We believe that brewing is the art of time, and a bottle of wine that lasts for a long time requires time to polish. Time is the best winemaker.".

Jinpai Craftsman Appreciation Decade is a high-end core piece with excellent viewing and cultural heritage created to honor the spirit of craftsmanship.

We take Baijiu koji as the modeling basis, which is the bone of liquor, and the foundation of Baijiu brewing. We treat its characteristics artistically, reconstruct and evolve it, which has a strong sense of modeling and distinct personality, and is easier to arouse consumers' emotional resonance and identify with product quality.

In terms of the opening method of the bottle body, we have adopted a unique bottle in bottle process, combined with cultural pouring tips, to allow consumers to experience the product while adding a sense of interaction and ritual

On the box, we use a new type of environmentally friendly EPP material, which combines environmental characteristics with resistance to falling, impact, moisture, and heat insulation, complying with the international environmental trend.

In terms of details, we use the texture of koji material and aged wine to carry out aging treatment. In part, we combine the techniques of traditional Chinese repair techniques, and further enhance the value attributes of the product through three-dimensional carving and partial gold painting techniques.

Credits

Chief Creative Officer
Lin Jingsong
Project management
Li Shuai
Strategy Director
JiChunYan
Technical Director
DengChao
Image Execution
ChenLieZhi
Image Rendering
TanJieXin
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